NERANO: A NEW BEGINNING
A new chapter for Le Sirenuse unfolds along the shores of Nerano, where sea, landscape, and history converge. Nearly 75 years after the hotel first opened in Positano, this second chapter introduces Le Sirenuse Mare beach club, and, within it, a new Emporio Sirenuse flagship store—extending the spirit of the house into a place long associated with the myth of Ulysses and the Sirens. Opening on 23 April, it brings our ethos to the water’s edge.
Within the beach club, somewhere between orange jasmine, wild coastal maquis, and the sea, the new flagship finds its natural place. As part of Le Sirenuse Mare, it reflects the same sensibility that defines the world of Emporio Sirenuse, where attention to detail and a strong creative vision shape each element. Woven into the club's garden-like surroundings, this new space remains closely connected to the landscape, defined by light, scent, and the presence of the sea.
ÀNEMOS COLLECTION
It is here, in Nerano, that Ànemos makes its debut: a ceramic collection created for the tables of Le Sirenuse Mare. Ànemos takes its name from the Greek word for wind and carries with it a sense of the Mediterranean. Inspired by the disciplined geometry of ancient Greek vases—rhythmic borders, concentric circles, and wave motifs—the collection draws on a visual language that feels at once ancient and modern. Presented in Mediterranean blue and hand-painted in Vietri sul Mare by Ceramiche Scotto, each piece reflects the craftsmanship of the maker’s hand.
Available exclusively at the Emporio Sirenuse boutique in Nerano and online from 23 April.
