Carla Sersale and Viola Parrocchetti
Emporio Sirenuse is the gateway into the enchanting world of Le Sirenuse, a world-renowned luxury hotel that opened its doors in 1951 and is still today owned and run by the Sersale family.
Carla Sersale and her niece Viola Parrocchetti express their fascination with the Amalfi Coast and Capri in the collections they design.
“There’s more depth to the setting than the Vespa and a basket of lemons”
~ Viola Parrocchetti, Creative Director
And it’s exactly this depth that emerges from the stories that are elaborately depicted in our prints and embroideries. It’s the inspiration behind everything they create.
Emporio Sirenuse Positano collections are produced in Mumbai, Delhi, Kolkata and Italy. Fusing silk road influences with the Mediterranean flair, Carla and Viola launched the inaugural collection in the summer of 2013: a fresh, romantic take on the spirit of the Amalfi coast, enlightened with a tinge of Orient. Our manufacturing only makes use of the best cotton, linen and silk, handmade screen prints and hand embroidery, and, for some items, even hand weaving.