Rooted in Positano, Made by Hand
Our Story
Emporio Sirenuse was born within Le Sirenuse, the Sersale family’s legendary hotel overlooking the
Amalfi Coast.
What began in 2013 as a small boutique has grown into an international house devoted to craft, culture, and contemporary elegance — a natural extension of the hotel’s spirit of artistry and exchange.
Every collection expresses a dialogue between Positano and the wider world: between the intimacy of Italian craftsmanship and the curiosity that drives us beyond it. The result is a wardrobe — and a way of living — that feels refined, personal, and quietly distinctive.
The Language of Craft
At the heart of Emporio Sirenuse lies a devotion to how things are made
Our pieces are crafted by hand through enduring partnerships with artisans in India, Italy, and beyond — each bringing generations of knowledge to artisanal embroidery, hand-spun Ikats, and prints inspired by Mediterranean heritage.
Time, touch, and technique define our process. Each garment bears the irregular beauty of the human hand and takes weeks to complete. We believe true luxury is not abundance, but attention: to the thread, the color, the cut, and the story.
Womenswear
Each collection begins with research — into antique textiles, regional crafts, and the art that surrounds our world.
Silhouettes are modern yet timeless, designed to move effortlessly between coast and city. Fabrics are natural, prints are drawn in-house, and embellishments are made stitch by stitch.
Emporio Sirenuse pieces are meant to be lived in, collected, and cherished — garments that carry the soul of their making.
Homeware
Our homeware collection extends this philosophy beyond the wardrobe.
Hand-painted ceramics from Vietri sul Mare, embroidered and block-printed linens, and hand-woven textiles bring the world of Le Sirenuse into everyday life.
Each piece reflects the same balance of sophistication and ease — Mediterranean in spirit, meticulous in detail.
Our Founders
Emporio Sirenuse is led by Carla Sersale, founder and lifelong custodian of the Le Sirenuse ethos, and Viola Parrocchetti, creative director, whose eye for design translates that heritage into a modern vocabulary.
Together they shape a brand defined by thoughtfulness and feminine perspective
In the press
“Carla Sersale and her family have made Le Sirenuse one of the happiest places on earth.”
Read on vogue.com
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