Our Story

Once upon a time, the Sersale family created Le Sirenuse, the legendary hotel in Positano overlooking the Amalfi Coast. Born within this sun-drenched destination, Emporio Sirenuse carries its spirit into a world of colourful, joyful Italian style, from breezy resort wear to tableware made for long lunches by the sea. Founder Carla Sersale and Creative Director Viola Parrocchetti design for the pleasures of Mediterranean living: elegant yet playful, and made for days shaped by sunshine, beauty and a little glamour.

Designed in Italy. Crafted With Love.

Our approach to craft is rooted in lasting relationships: with the artisans who make each piece, the traditions they preserve, and the natural materials chosen to last. Working with skilled makers in India, Italy and beyond, we celebrate generations of knowledge through intricate embroidery, natural fabrics, and prints inspired by the Mediterranean. Some embroidered pieces take weeks to complete, because for us true quality is found in care, and in pieces made to be worn and loved year after year.
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Our Founders

Emporio Sirenuse is led by Carla Sersale, lifelong custodian of the Le Sirenuse ethos, and Viola Parrocchetti, whose eye for design turns that heritage into a fresh, modern vocabulary. Together they shape a brand defined by joy, thoughtfulness and a feminine perspective.

Carla Sersale

Viola Parrocchetti

“It’s the kind of dress that reminds me of vacation.”

 Read on Harper's Bazaar

“Carla Sersale and her family have made Le Sirenuse one of the happiest places on earth.”

 Read on Vogue

“Colors are the greatest influence in Sersale’s creativity.”

 Read on Net-A-Porter

When In Italy...

Discover Emporio Sirenuse in person at our three boutiques along the Amalfi Coast. In Positano, our two boutiques sit just opposite Le Sirenuse. On the beautiful Bay of Nerano, find us at Le Sirenuse Mare Beach Club. Each brings together our fashion, tableware and lifestyle collections in settings that capture the colour, character and effortless spirit of Italian style.

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